From Showrooms to Screens: How Thailand’s Used Car Market Is Shifting Gears | Ken Research
The Thailand Used Car Market is undergoing a massive transformation that’s reshaping how Thais buy, sell, and trust pre-owned vehicles. Once considered fragmented and informal, the market is now moving toward transparency, technology, and trust—driven by economic shifts, digital adoption, and evolving consumer behavior. According to Ken Research , Thailand’s used car industry was valued at over USD 12 billion in 2024 and is projected to grow at a CAGR of around 9% through 2030, crossing USD 20 billion . This acceleration stems from a growing middle class, urban migration, and digital-first platforms simplifying the ownership experience. 1. The Trust Factor: From Skepticism to Verified Confidence Historically, buyers faced major pain points—lack of transparency, inconsistent vehicle histories, and unorganized dealers. Today, digital marketplaces such as Carsome , Kaidee Auto , and One2Car have introduced AI-driven inspection systems, verified reports, and price transparency tools. ...